Psy-Boutique, formerly known as Sundance Boutique, was founded in 2010 as a small, heartfelt gathering at a beloved location. With only around a hundred people — friends and friends of friends — it was never about scale, but about connection. From the very beginning, Psy-Boutique carried a unique spirit: intimate, creative, and deeply human.
By 2012, the sound systems grew stronger and the lineup expanded to include artists such as Shane Gobi and Aphid Moon. The community widened, yet the soul of the gathering remained unchanged.
In 2014, the event entered a new chapter and became Psy-Boutique. A new venue and a refined vision followed, including editions held at the magical Butterfly Valley — a truly unforgettable location. Artists were never treated as headliners alone, but as part of the family, invited to stay, connect, and experience the beauty of the Turkish coastline alongside everyone else.
In 2016, Psy-Boutique returned to the magical Sundance Camp — a place where river meets sea, turtles drift alongside swimmers, and snowy mountains overlook sun-kissed beaches. The festival expanded naturally, welcoming artists such as Tristan and Laughing Buddha, alongside a dedicated techno stage, healing spaces, and an art gallery. Even then, capacity was consciously limited to stay true to our boutique roots.
In 2018, Psy-Boutique took place at a five-star hotel on a private bay in Fethiye, blending comfort, nature, and high-quality underground music.
Then the world paused.
The pandemic changed everything.
In the years that followed, Psy-Boutique didn’t disappear — it returned to its essence. We shifted into smaller, private gatherings, creating intimate experiences on land we now call our own. These years gave rise to deeply personal editions: Wedding Boutique, Birthday Boutique, and community-led celebrations that reminded us why we began this journey in the first place.
Today, Psy-Boutique enters a new phase.
We are gently opening our doors beyond close friends to friends of friends — and potential new friends who resonate with our values. The scale is smaller, the intention clearer, and the focus sharper: meaningful connection, underground quality music, healing, and shared responsibility.
Psy-Boutique is a community experience, shaped by time, land, and people — and it continues to evolve, without ever forgetting where it came from.